The proof is in the pudding portfolio.
Some of the businesses I’ve worked with:
Hi, my name’s Caitlin Dalziel and I’m based in Troon, Scotland. I work as a freelance full-stack organic marketer, specialising in copywriting, website design + management, and marketing strategy.
I worked in a marketing agency for 7 years, moving my way up from Digital Marketing Apprentice to Head of Marketing. During that time, I worked across multiple departments, including website build, content, and strategy.
With my agency years and English, Journalism & Creative Writing degree in hand, I decided to go freelance in 2023 to help professional services, small businesses + solopreneurs build their online presence.
Know more about me
Do you work for my sector?
Yes—I help professional service teams, small-to-medium-sized businesses, agencies, solopreneurs, and micro businesses. Pick the path that sounds most like you for more details.
including:
Legal, financial planning, accountancy, engineering, technical consultancies, clinics + other service businesses.
including:
Brand, digital, content, communications, recruitment + SaaS (Software as a Service) agencies.
Solopreneurs + teams < 10.
including:
Therapists, coaches, style consultants, small charities, local shops, nutritionists + micro-studios.
My portfolio.
To get a better understanding of how I help my clients, please feel free to browse through some of my work below.
Recent client reviews.
Services offered.
Please click below to open and learn about my different freelance marketing services:
3 ways of working with me
Ongoing.
A simple monthly retainer where I act as part of your team—planning ahead, clearing the right jobs, and keeping your marketing moving. You get priority time, proactive ideas, and steady progress with one point of contact.
Project.
A focused piece of work with a clear goal and set timeframe (e.g. a 6-month article series). I will carry out the work and leave a tidy handover so you can keep it going.
Ad-hoc.
One-off help for a specific task e.g. tidy a landing page or some CMS updates. Ideal when you just need something done but don’t want to commit to a longer engagement.