The proof is in the pudding portfolio.
About me
Hi, my name’s Caitlin Dalziel and I’m based in Troon, Scotland. I work as a freelance full-stack organic marketer, specialising in copywriting, website design + management, and marketing strategy.
I worked in a marketing agency for 7 years, moving my way up from Digital Marketing Apprentice to Head of Marketing. During that time, I worked across multiple departments, including website build, content, and strategy.
With my agency years and English, Journalism & Creative Writing degree in hand, I decided to go freelance in 2023 to help professional services, small businesses + solopreneurs build their online presence.
Do you work for my sector?
I help professional service teams, small-to-medium-sized businesses, agencies, solopreneurs, and micro businesses.
Professional services.
including:
Legal
Financial planning
Consultancy (business, HR, growth, strategy)
Recruitment
Training + professional development
Charities.
including:
National charities
Local charities + community organisations
Membership bodies
Education-focused organisations
Solo businesses.
including:
Therapists + private practitioners
Coaches + consultants
Holiday accommodation + tourism businesses
Local shops
Nutritionists
Agencies + teams.
including:
Marketing agencies
Design + web studios
In-house marketing teams
Software + tech companies
Answering service companies
My portfolio.
To get a better understanding of how I help my clients, please feel free to browse through some of my work below.
Recent client reviews.
How can I work with you?
Ongoing.
A simple monthly retainer where I act as part of your team—planning ahead, clearing the right jobs, and keeping your marketing moving. You get priority time, proactive ideas, and steady progress with one point of contact.
Project.
A focused piece of work with a clear goal and set timeframe (e.g. a 6-month article series). I will carry out the work and leave a tidy handover so you can keep it going.
Ad-hoc.
One-off help for a specific task e.g. tidy a landing page or some CMS updates. Ideal when you just need something done but don’t want to commit to a longer engagement.