Project brief.
The Managing Director wanted to make the most of their podcast.
Every week, my job was to:
Listen/watch the latest episode and pull inspiration from one of the topics discussed.
Turn it into a standalone article that the audience could read in under 10 minutes.
Ensure internal and external links were included, meta descriptions, and SEO-optimised.
Publish and promote the article across their website and socials.
After the first two weeks, there was no approval process required—I was trusted to write, publish and promote the article without the need of back and forth communication with the MD.
Example 1.
I listened to the full podcast and extracted the theme/point as moments of belonging and how its designed into space.
Please click the video for a snippet of where it was discussed:
After deciding on the angle, I wrote and published the article to the site.
Example 2.
I listened to the full podcast and extracted the theme/point as the value of unofficial communities.
Please click the video for a snippet of where it was discussed:
After deciding on the angle, I wrote and published the article to the site.
“We had the pleasure of working with Caitlin for copywriting and marketing, and she was brilliant.
She instantly understood our tone of voice and audience, which made the process feel effortless.
Her copy was clear, engaging, and nailed the brief first time - no hand-holding required. On top of that, her marketing ideas were smart, practical, and delivered with clarity and confidence.
Responsive, reliable, and just a lovely person to work with. Would highly recommend Caitlin to anyone looking to elevate their messaging and connect with their audience in a meaningful way.”
— Pete Heslop, founder of Steadfast Collective
