My story.

Why Cada Creative exists.

Founder of Cada Creative, Caitlin, sitting in front of laptop working.

I started in agency life—building websites, writing and editing content, designing visuals, and developing strategies.

I loved the pace, but I wanted to stay hands-on and closer to outcomes: taking an idea all the way to a live page, a sent newsletter, or a clearer service flow.

I built Cada Creative to do just that for professional service teams, founder-led agencies, and micro businesses—the people who need practical and flexible marketing.

That lightbulb moment came when a family member needed a website.

The quotes they received were far beyond what made sense for their small business, but DIY also felt impossible.

But I knew there was a middle ground.

I built them a website that was clear, simple, and purpose-built to support their business.

Since then, I’ve applied the same full-stack organic approach for small teams and independents who want steady progress with their marketing without having to hire in-house.

Do you work for my sector?

Yes—I help professional service teams, small-to-medium-sized businesses, agencies, solopreneurs, and micro businesses. Pick the path that sounds most like you for more details.

including:

Legal, financial planning, accountancy, engineering, technical consultancies, clinics + other service businesses.

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including:

Brand, digital, content, communications, recruitment + SaaS (Software as a Service) agencies.

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Solopreneurs + teams < 10.

including:

Therapists, coaches, style consultants, small charities, local shops, nutritionists + micro-studios.

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Why a freelancer is the right fit vs hiring.

Short version: You get senior, end-to-end marketing help without adding headcount.

Benefits you’ll feel quickly:

  • Quick start. You don’t need to go through a long interview/hiring cycle or wait for your new hire to start.

  • Flexible commitment. You pick what your business needs: whether that’s ongoing monthly, project-based, or ad-hoc help as and when you need it.

  • Pay for what you get. You’re only paying for outcomes, experience, and time—no payroll, benefits, sick/holiday pay etc.

  • Smarter spend. Instead of hiring a Digital Marketing Assistant or Content Manager, you get the judgement and expertise of an ex-Head of Marketing.

One person who plans, writes, edits, optimises, strategises, and hits publish.

Getting freelance marketing support is simple to start, easy to scale up or down, and 100% focused on getting your marketing working as efficiently as possible for your business.

Collage of women and men working in various jobs, including a coffee shop owner and make-up artist, with colorful wavy lines in the background.

Values I stand by.

Clarity over complexity.

I believe marketing should be simple and actionable. No overthinking—just useful work that moves your business forward.

Hands-on support.

I don’t stop at advice. I plan, write copy, edit content, build and design sites, add on-page SEO and hit publish.

Impact over ego.

This isn’t about vanity metrics. It’s about helping you feel proud of your online presence and to have a system in place that works.

Flexible help.

Whether you’re a small team, an agency, or a solo business owner—we’ll choose the steps and pace that match your business.