Marketing support for busy teams and independent businesses.
Extra capacity when your website, content, and marketing keep getting pushed back.
When marketing keeps slipping down the list…
For most businesses, the number one challenge is finding the time to actually do their marketing.
When you’re already juggling everything else, marketing is usually the thing that gets pushed back. It becomes difficult to know where to start, what to prioritise, and when it makes sense to hand it over to someone else.
Sometimes it looks like:
Website updates that don’t get done
Half-finished content ideas
Tasks sitting in Asana that never quite get picked up
Over time, it becomes less about strategy and more about capacity. This is where having someone who can step in and work through it properly can make a real difference.
One person to keep your marketing moving
Most of the work I support sits across your website, content, and day-to-day marketing. This is the kind of work that builds up across all types of businesses and is exactly where I come in.
Backlog and task delivery
Stepping into your existing setup, taking on tasks, and working through them—from uploading content and updating pages to clearing the work that’s built up.
Content writing and publishing
Writing, editing, and uploading content across your website and marketing so everything is clear and ready to use.
Website updates and management
Making updates, improving pages, and building or refining websites so your online presence properly reflects your business.
Keeping your content consistent
Organising and scheduling content so things go out regularly without you having to stay on top of it.
Website improvements
Improving structure, clarity, and visibility so your content and web pages perform better.
Ongoing marketing support
Supporting your marketing on an ongoing basis so your website, content, and digital presence stay up to date and aligned with your business.
Who do I work with?
I work with people and teams who don’t have the time or internal resource to keep on top of their marketing.
Professional services
including:
Legal
Financial planning
Consultancy (business, HR, growth, strategy)
Recruitment
Training + professional development
Charities and non-profits
including:
National charities
Local charities + community organisations
Membership bodies
Education-focused organisations
Independent businesses
including:
Therapists + private practitioners
Coaches
Consultants
Holiday accommodation + tourism businesses
Local shops
Agencies and teams
including:
Marketing agencies
Design + web studios
In-house marketing teams
Software + tech companies
Answering service companies
Meet Caitlin.
I’ve worked in marketing for 10 years, moving from agency life to freelancing in 2023.
During that time, I’ve seen how quickly marketing can get pushed down the list—not because it’s not important, but because there isn’t the time or resource to keep on top of it.
Working with a freelancer offers a simpler way to manage this.
You have one person who can step in, understand your business, and support your marketing across your website, content, and day-to-day work — without the need to hire or manage a full team.