The marketing
support you need.
The simplicity of
one freelancer.
Full-stack organic marketer, helping professional services and micro businesses grow online.
Branding
Copywriting
Marketing Strategy
Social Media
SEO
UX Design
Website Build & Management
Branding Copywriting Marketing Strategy Social Media SEO UX Design Website Build & Management
As a consultant, small business owner, or service provider, it can be overwhelming trying to handle everything. Maybe you:
Have a business you believe in, but your online presence doesn’t reflect that (yet!)
1
Have been DIY-ing your marketing, but it’s draining your time and energy
2
Need help but don’t want to manage multiple freelancers or pay bloated agency fees
3
If you’re nodding in agreement, then welcome. This is where I can help…
I’ve worked in marketing for nine years, moving from agency life to freelancing in 2023.
Instead of climbing the marketing ladder in one specific area (like social media), I moved across departments and picked up a wide range of skills along the way.
Starting out as a Digital Marketing Apprentice and working my way up to Head of Marketing, I learned how to:
Help businesses get found online
Create and design social media graphics/copy
And much more!
I’ve taken all my experience from my agency days and now help businesses across the UK and further afield as a freelance full-stack organic marketer.
Meet Caitlin Dalziel.
Who do I work with?
1. Professional services + agencies
For small-to-medium-sized legal, financial, consulting firms and agencies that need digital marketing support.
Common things I help with:
Editorial + content: plan topics, copywriting, editing, on-page SEO, publishing + management.
Website + SEO: service pages, FAQs, internal links, CMS fixes, Google Business Profile etc.
Campaigns + assets: Write/build/send campaigns, keep lists clean, simple Canva/Adobe Express graphic templates using your brand kit.
2. Solopreneurs + small businesses
For one-person businesses, charities, and micro businesses (less than 10 people) who want straightforward help without the overwhelm.
Common things I help with:
Copy + messaging: homepage, services, FAQs—all written so people understand your business in seconds.
Branding basics: business name creation, tone of voice, brand guide.
Website + visibility: clean 4-8 page websites, refreshes + fixes, Google Business Profile, on-page SEO.
Social management: captions, calendars, simple posts and stories.
What is a full-stack organic marketer?
Short answer: someone who can plan, write, design, optimise, and publish—so your marketing efforts continue to move without needing five different people. No ads or paid marketing; just everything that earns attention naturally.
Some of the areas I can help with:
Messaging + copy: write and edit pages, posts, FAQs
Website + SEO: improve structure, fix pages, design simple websites, UX design, add titles/meta, internal links + Google Business Profile basics.
Content ops: plan topics, create briefs, edit content from writers, keep task management tool up to date.
Publishing: add imagery, check links, proof, and hit publish in your CMS.
Reusable designs: clean, on-brand templates
Why does this help:
Less hand-offs and fewer delays. One person owns the path from idea > live.
Connects your marketing efforts. Copy, website, design, strategy and SEO all support one another. Continuity is so important and that is the benefit of using a solo freelance marketer for all areas.
If you’re looking for this kind of flexible marketing support, book in a quick intro call.
What some of my clients have said.
Colour & Style Consultant.
“I was only looking for a website, but I quickly realised I needed something more bespoke… a business name, a logo, a website, a colour palette, a photo day… The list was long, but Caitlin helped with all of it. I feel I have a business partner that I trust and who understands me. I would recommend Cada Creative to anyone who wants to take their business to the next level.”
Agency Owner.
“We had the pleasure of working with Caitlin for copywriting and marketing, and she was brilliant. Responsive, reliable, and just a lovely person to work with. Would highly recommend Caitlin to anyone looking to elevate their messaging and connect with their audience in a meaningful way.”
Charity Founder.
“We have been using Caitlin’s services for a year now. In that time, we have been impressed by the quality of her work. Her understanding of our charity allows for brilliant content and her graphics are amazing! We trust Caitlin to be our voice and look forward to our continued partnership.”
Hand over the marketing minefield so you can focus on what you do best.
If you’re feeling stuck, overworked, or unsure how to move your marketing forward, let’s talk!
Marketing shouldn’t be another full-time job on top of your day-to-day. If you’re trying to write, post, design, and build everything yourself, I can help.
Tell me a bit about what you’re looking for, and I’ll be in touch to book an intro call.