Marketing support for professional services + agencies.
Why professional services + agencies work with me
I’m a full-stack organic marketer which means I can plan, strategise, and implement your organic marketing efforts.
Agency background.
I’m agency-trained (7+ years) and worked my way up to Head of Marketing in that time. I understand the importance of approvals, Quality Control (QC) checks, working with other departments, and what professional service clients need.
I fit in fast.
I work with your techstack—Asana, Notion, Google Docs, WordPress, Squarespace, and more—and follow your sign-offs to encourage continuity with your current processes.
Start to finish—not just part of the job.
For example, I can join your business as a freelance copywriter or, I can plan, write, edit, optimise, and publish the content to your website. This type of full-stack support takes the pressure off finding multiple freelancers.
Editorial + content: planning, writing, editing other writers’ work for consistency.
On-page SEO: titles, meta, headings, internal links, fixes for visibility.
Website improvements: new/updated pages, tidy structure, clear CTAs, improve UX design.
Publishing + Quality Control (QC): imagery, check links, proof, publish.
Content operations: keep tasks management tools tidy, update/respond to briefs, handovers.
Local visibility: Google Business Profile and customer review flow.
Reporting: Marketing updates via GA/Search Console.
White-label: deliver under your brand, inside your process, with clean handovers.
What I can help with:
Professional services + freelance marketing.
For legal, financial, consulting, and technical teams that want a reliable extra pair of hands.
Freelance marketing could be a good fit if:
You need someone who keeps things moving without lots of meetings.
You want one person to take work from idea → draft → edit → SEO → publish.
Your board is full (Asana/ClickUp/Notion) and you need steady and reliable delivery.
You’re in a regulated space—such as legal—and expect a freelancer who will ensure Quality Control checks.
You prefer someone who fits into your tools and process—not a brand new system.
How we can work together:
Regular support: an agreed amount of hours/days for ongoing marketing development.
Short bursts: a focused window to clear a backlog, create a campaign, or launch something specific.
Ad-hoc help: As and when you need support with self-contained tasks.
Quiet delivery or collaboration: I can work in the background or we can book live days to collaborate together.
Recent work includes:
Software/telecoms business
Hired as a copywriter and then progressed to support the Head of Content when their internal Content Manager left the company. I edited other freelancers’ work and assisted with the management of the Asana content board.
Outcome: Weekly support maintained through a staffing gap.
Boutique law firm
Ad-hoc tasks including designing and publishing email newsletters, subscriber list hygiene, and small web edits. This ongoing relationship has now turned into a new website build project.
Outcome: Up-to-date comms with minimal internal effort, cleaner lists, and smoother sends.
What some of my clients have said.
“When I need help with a digital project, [Caitlin] is the first person I think of!
It was great to be able to trust Caitlin to use her initiative, support across different types of tasks, and to communicate professionally with internal and external stakeholders. Finding someone who has broad marketing skill and is easy to work with is invaluable.”
— Head of Content, Software/Telecoms Business
“We had the pleasure of working with Caitlin for marketing, and she was brilliant.
Responsive, reliable, and just a lovely person to work with. Would highly recommend Caitlin to anyone looking to elevate their messaging and connect with their audience in a meaningful way.”
— Founder, Software Agency
Are you a professional service looking for a freelance marketer?
Book a trial content day
Want to test the waters without committing to ongoing content?
Book a discovery call
A quick 20-minute chat to map out goals, timelines and services required.
White-label + overspill marketing for agencies.
For founder-led and specialist agencies that need dependable, on-brand delivery.
Freelance marketing could be a good fit if:
You want someone who ‘gets it’ fast and can deliver under your brand.
You need reliable overflow across copy, web, and organic SEO.
You don’t want to hand-hold and train—you’re looking for someone who can step in and is comfortable to work alone for the majority of the time.
How we can work together:
Regular support: an agreed amount of hours/days for ongoing marketing development.
Short bursts: a focused window to clear a backlog, create a campaign, or launch something specific.
Ad-hoc help: As and when you need support with self-contained tasks.
Quiet delivery or collaboration: I can work in the background or we can book live days to collaborate together.
Recent work includes:
Software agency
Repurposed the Managing Director’s weekly podcast into two standalone articles—one for the agency website and one for the MD’s personal Substack. I was responsible for handling ideation, writing, optimisation, scheduling, and publishing end-to-end. Read more about this project from my portfolio.