Freelance marketing support for agencies.
Why professional services work with me
I’m a full-stack organic marketer which means I can plan, strategise, and implement your marketing efforts. It takes the pressure off you finding multiple freelancers—knowing I can handle each step for you.
Agency background.
I’m agency-trained (7+ years) and worked my way up to Head of Marketing in that time. I understand the importance of approvals, Quality Control (QC) checks, working with other departments, and what professional service clients need.
I fit in fast.
I work with your techstack—Asana, ClickUp, Notion, Google Docs, WordPress, Squarespace, Weblium etc—and follow your sign-offs to encourage continuity with your current processes.
Start to finish—not just part of the job.
My background means you don’t need multiple freelancers to support you. For example, you don’t just get a copywriter. With me, I can plan, write, edit, optimise, and publish the content to your website—ensuring all of the content is handled by one person.
Editorial + content: calendars, priorities, marketing briefs for team action.
Writing + editing: service pages, articles, FAQs, newsletters + edit other freelancers for consistent tone/quality.
On-page SEO: titles, meta, headings, internal links, fixes for visibility.
Website improvements: new/updated pages, tidy structure, clear CTAs, improve UX design.
Publishing + Quality Control (QC): imagery, check links etc, proof, publish.
Content operations: keep content management tools tidy, update/respond to briefs, statuses, handovers.
Local visibility: Google Business Profile and customer review flow.
Marketing reporting: updates using GA/Search Console.
White-label: deliver under your brand, inside your process, with clean handovers.
What I can help with:
Add me to your roster
White-label marketing delivered in your tools and your tone. Please click the button and fill in the form, and I’ll send you a one-page overview.
White-label + overspill marketing for agencies.
For founder-led and specialist agencies that need dependable, on-brand delivery.
Freelance marketing could be a good fit if:
You want someone who ‘gets it’ fast and can deliver under your brand.
You need reliable overflow across copy, web, and organic SEO.
You don’t want to hand-hold and train—you’re looking for someone who can step in and is comfortable to work alone for the majority of the time.
I can support you in various ways, including:
Regular support: an agreed amount of hours/days per month for ongoing marketing development.
Short bursts: a few focused weeks to clear a backlog, create a campaign, or launch something specific.
Ad-hoc help: When you need support with small, self-contained tasks.
Quiet delivery or collaboration: I can work in the background or we can book live days to collaborate together.
Recent work includes:
Software agency
Repurposed the Managing Director’s weekly podcast into two standalone articles—one for the agency website and one for the MD’s personal Substack. I was responsible for handling ideation, writing, optimisation, scheduling, and publishing end-to-end. Read more about this project from my portfolio.
“We had the pleasure of working with Caitlin for copywriting and marketing, and she was brilliant.
Her copy was clear, engaging, and nailed the brief first time - no hand-holding required… Her marketing ideas were smart, practical, and delivered with clarity and confidence.
Responsive, reliable, and just a lovely person to work with. Would highly recommend Caitlin to anyone looking to elevate their messaging and connect with their audience in a meaningful way.”
— Agency Owner + Founder of Software Agency