How I help
I provide freelance marketing support for businesses that need help managing their website, content, and day-to-day marketing.
The support your business needs.
The work I help with tends to build up over time.
It might be updates that never get made, content that doesn’t get finished, or tasks that keep getting pushed back.
That’s where I come in.
From website updates and content writing to ongoing support for teams who need an extra pair of hands, I step in to work through what’s there and help you keep everything moving.
What I can help you with
Backlog and task delivery
Stepping into your existing setup, taking on tasks, and working through them—from uploading content to clearing the daily tasks that build up.
Content writing and publishing
Writing, editing, and uploading content across your website and marketing so everything is clear and ready to use.
Website updates and management
Making updates, improving pages, and building or refining websites so your online presence properly reflects your business.
Keeping your content consistent
Organising and scheduling content so things go out regularly without you having to stay on top of it.
Website improvements
Improving structure, clarity, and visibility so your content and web pages perform better.
Ongoing marketing support
Regularly supporting your marketing so your site, content, and digital presence stay up to date with your business.
How it works
1
You share what you need help with.
This could be a list of tasks, a project, a new website, or an idea that you’re ready to see moving forward.
2
I get started.
I work through the tasks, keep you updated, and make sure everything is completed properly.
3
Things get done and stay on track.
Your website is updated, content written and published—you start to see that to-do list shrink.
What this looks like in practice
Writing and publishing regular legal articles directly into your CMS
Editing content from other freelancers so it matches your tone and structure
Writing new service pages or updating existing ones
Creating blog posts, newsletters, or campaign content
Building presentations or marketing materials for internal or client use
Content and writing
Logging into your website to upload articles, update pages, or fix content issues
Making small but important updates that have been sitting on your to-do list
Building new pages using your existing templates
Improving page structure so content is clearer and easier to navigate
Website and CMS work
Managing and scheduling content so it goes out consistently
Keeping your website and content up to date
Acting as an extra pair of hands when things get busy
Taking on day-to-day marketing tasks so nothing gets left behind
Ongoing marketing support
“Caitlin joined us for several months to tackle some difficult pieces of work in the busiest period of the year.
In that time. I was absolutely amazed at how quickly she was able to pick things up and the unbelievable pace at which she was able to get things done.
She was able to find solutions, communicate with the right people, and resolve issues with ease; all with a smile and a positive attitude.
We hope to have her back soon!”
— Zaen Kazi, Senior Digital Engagement Officer at RNIB
Not sure where to start?
If you’ve got a list of tasks building up or you’re not sure what to prioritise, send it over and I’ll take a look.
Do you work for my sector?
I help professional service teams, small-to-medium-sized businesses, agencies, solopreneurs, and micro businesses.
Professional services.
including:
Financial planning
Consultancy (business, HR, growth, strategy)
Recruitment
Training + professional development
Charities.
including:
National charities
Local charities + community organisations
Membership bodies
Education-focused organisations
Solo businesses.
including:
Coaches + consultants
Holiday accommodation + tourism businesses
Local shops
Nutritionists
Agencies + teams.
including:
Marketing agencies
Design + web studios
In-house marketing teams
Software + tech companies
Answering service companies
An extension of your business
I work as a freelance extension of your business, fitting into your existing setup, tools, and ways of working.
That might mean:
Working from your task board (Asana, ClickUp)
Managing website updates and content
Supporting your internal team
Taking on work that doesn’t have a clear owner
You get one point of contact, consistency across your marketing, and work that gets done properly—all without needing to hire or manage multiple people.
This works best if you…
Have a growing list of marketing needs
Don’t have the time or internal resource to do it all
Need flexible support rather than a fixed package
Want someone who can just get on with things
Prefer working with one person rather than multiple providers
