Marketing that makes sense for small businesses.

Freelance marketing that’s flexible, affordable, and built to suit your business.

Branding

Copywriting

Marketing Strategy

Social Media

SEO

UX Design

Website Build & Management

Branding Copywriting Marketing Strategy Social Media SEO UX Design Website Build & Management

As a small business owner, consultant, or service provider, it can be overwhelming trying to handle everything yourself. Maybe you:

Have a business you believe in, but your online presence doesn’t reflect that (yet!)

1

Have been DIY-ing your marketing, but it’s draining your time and energy

2

Need help but don’t want to manage multiple freelancers or pay bloated agency fees

3

If you’re nodding in agreement, then welcome. This is where I can help…

I’ve worked in marketing for nine years, moving from agency life to freelancing in 2023.

Instead of climbing the marketing ladder in one specific area (like social media), I moved across departments and picked up a wide range of skills along the way.

Starting out as a Digital Marketing Apprentice and working my way up to Head of Marketing, I learned how to:

My hands-on, all-round experience is why I decided to become a Freelance Marketer and start Cada Creative:

Cada Creative aims to give small businesses and solopreneurs the kind of joined-up, honest, and practical marketing support they need without the fluff or agency-size price tag.

Caitlin, founder of freelance marketing services, Cada Creative, smiling.

Meet Caitlin Dalziel.

My services

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My services *

branding / content editing / copywriting / email / logo / marketing strategy / organic seo / social media / website

Who I can help.

Shop owners

Running a shop means your to-do list never ends and marketing often gets pushed.

I can help you get clear on what to say, how to say it, and how best to show up online.

You can bring me in as and when you need, for example, for a seasonal push or ongoing monthly support.

No long contracts, just practical help when it matters most.

Consultants

You’re brilliant at what you do but explaining your value —online or in a proposal—can feel tricky.

I help consultants build a strong brand that reflects their expertise, from service pages to client-ready materials.

If you want help setting up your brand from scratch or just need a few hours to polish your website, my flexible pricing packages works around your goals.

With Cada Creative, you only pay for what you need so we make every hour count.

Agency owners

Every agency needs a helping hand, especially when client deadlines are tight or internal resources are stretched.

With experience across departments (website, content, SEO, brand, strategy), I can slot in where you need me and support your team.

From overflow blog writing to white-labelled client website builds, you can make the most of my hourly/day rate or urgent support when your pipeline gets busy.

Charities

You’ve got a message worth sharing but limited time, resources, and budget are stopping you from doing it.

I understand those constraints and can help you make the most of what you have.

I can help charities by:

  • Setting up a small website

  • Creating donation campaign materials

  • Managing your email list

  • Creating social content

Independent agents

Whether you’re in real estate, insurance, or another service-based sector, you need to develop a brand that feels professional and personal.

I help independent agents present themselves clearly online, attract the right clients, and stay top of mind.

Book me when you need a content refresh, ad-hoc support, or to launch your brand with an all-in-one marketing setup.

Hand over the marketing minefield so you can focus on what you do best.

If you’re feeling stuck, overworked, or unsure how to move your marketing forward, let’s talk!

Marketing shouldn’t be another full-time job on top of your day-to-day. If you’re trying to write, post, design, and build everything yourself, I can help.

Tell me a bit about what you’re looking for, and I’ll be in touch to book a no-pressure discovery call.