The role of a freelance marketer can look very different depending on who you hire. Some specialise in one area—like social media, SEO, or paid ads. Others (like me!) offer a mix of skills that small businesses can tap into without having to hire an entire marketing department.

Marketing can feel like an endless to-do list when you’re running a small business. One minute you’re trying to post more on social media, the next you’re told “you should be running paid ads” or “why not start an email newsletter?”